Feature

Future Fibres17 May 2011

The Challenge:

The challenge was to give Future Fibres’ website (www.futurefibres.com) a creative overhaul and restructure the existing menu – to better reflect the company’s changing product offering and increase the level of dynamic and rich media content throughout the site.

 

 

The Solution:

MTM worked with Future Fibres to identify and create a look and feel which spoke to the organisation’s core audience; reflecting their desire for detailed information on the many technical attributes of the company’s products.

Representing Future Fibres’ strong brand identity was also a key deliverable of the new site, along with the demonstrating company’s position as a technical and knowledge based leader.

Feedback stated that visitors wanted more content, more pictures and more video so the site’s menu was restructured to provide intuitive access to areas which analytics had identified as the most popular pages, as well as giving Future Fibres more space to convey their highly technical messages – especially relating to the company’s new venture into high performance yacht spars.

 

 

The Results: