Feature

CJR Propulsion03 May 2011

The Challenge:

To use PR to increase awareness of the CJR brand, attract more users to the website and promote the company’s products and services to the global marine market.

 

 

The Solution:

MTM created a schedule of key marine industry events at which CJR were either exhibiting or attending. The PR activity was centred around these exhibitions, enabling focused, market-specific content to be created to coincide with each.  Looking at the event’s associated market, a series of factual news stories and feature articles were created and placed with leading marine publications throughout the year.

Centring on CJR’s product development and it’s unique computational fluid dynamics research, MTM pitched editorial ideas to the leading magazines, websites and social media outlets, resulting in features appearing in a number of top titles. This coverage, in addition to increasing awareness, drove customers and potential customers to CJR’s website, where further information on the industry leading technology was available, including MTM produced technical videos.

 

 

The Result:

First page Google ranking for related key words

200% increase in website page views

30% increase in new visitors