Feature

8 Solutions03 May 2011

The Challenge:

Better site, better content, better visibility. Those were our key objectives when we were tasked with giving 8 Solutions a web presence which better reflected the international business it has become.

 

The Solution:

MTM initiated a strategic review of 8 Solutions’ branding, resulting in several significant changes being made to the overall look and feel of the company’s corporate identity. It was decided however, that the logo should remain intact, as research suggested customers recognised the company’s red and black marquee and associated it with trust and quality of service.

MTM next worked with 8 Solutions to identify the most important and most visited areas of the existing site and used Google Analytics to follow site usage and trends – enabling a list of key sections to be identified. These sections were then prioritised within the new site design, creating a digital shop window which offers the content users want most, at their fingertips, whilst still encouraging exploration around the site.

To improve the users experience and position 8 Solutions as the source of knowledge for the contamination management industry globally, the site content was also overhauled and a large quantity of new, SEO optimised, technical copy was created. This ensured all agreed keywords featured prominently within the site and that the language used was appropriate for the intended audience.

 

 

The Result:

Top five Google ranking for all major SEO keywords

56% increase in visitors

62% Increase in page views

55% increase in new visitors