News

Understand EU regulations on cookies; making sure you are within the law

What is a cookie, how is the law changing and what do you need to be aware of?

You may have noticed a lot of news recently concerning how personal data is used by large internet publishers such as Google, Apple and Facebook, for either improving service or as a pervasive and targeted tool for advertising. More…

Marketing terms that will reach the boardroom in 2012

As we plough in 2012, several terms have started to rear their cringeworthy heads. Although most will be short lived, destined to be viewed as fads of the past by the time the next world cup kicks off, some may stand the test of time. Here are a few of the best/worse.

How to be a great marketer in 2012

We’ve got to accept that economic indicators don’t look great, and it’s unlikely to be a boom year for many companies.
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