News

MOBILE MARKETING NEWS: BlackBerry helps businesses manage Android and iOS devices30 November 2011

Research In Motion, manufacturer of BlackBerry, has introduced its new Mobile Fusion enterprise mobility solution to help businesses manage employees’ smartphones and tablets.

Mobile Fusion encompasses the company’s enterprise server technology for BlackBerry devices and combines it with mobile device management capabilities for Android and iOS devices, such as the iPhone and the iPad, to enable IT departments within organisations manage multiple devices from a single web-based ‘control room’.

The technology is still in the early stages of beta testing with a limited number of customers. Full availability is expected to launch in late March 2012.

SOCIAL MEDIA NEWS: Schmap launches microblogging audience insight tool31 October 2011

Social networking is continuing to grow, especially Twitter. If you have a Twitter account,  you are likely to already be familiar with the term “followers” which refers to the people who will receive your updates. However, not everyone knows much about their followers. Whether the majority are male or female, their jobs, interests, and many more. You might think that it is something useless, but still it is interesting to know about it.

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HOW TO: Measure ROI from social media17 August 2011

It’s the question that everyone’s asking: “You say that social media works as a marketing tool for B2B, but where’s the ROI?” ROI is, of course, the definitive way to measure success. With social media, it is absolutely possible to measure success, but first you have to decide what it looks like. And the answer is not always financial.

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