News Item

Creating dynamic content… It’s easy!27 May 2010

With the rise of digital PR, new communication channels – specially designed or well suited to the online world – have been growing rapidly in popularity. None more so than video, and we love it! Video gives us the opportunity to explain complex technical messages in a way that engages and appeals to a very wide spectrum of audience groups, and for many, represents a far more appealing way to digest information than reading an article, either on or offline.

There are huge advantages to creating video PR and the trend towards digital, self produced video makes it even easier to create fantastic coverage for little or no cost. We’ve had some great wins from video which we’ve arranged or produced and I thought this was a good opportunity to tell you about one which I particularly like.

It was for Future Fibres, a client of ours and a company that’s keen to try new things and make sure its PR is always moving forward. We were in Monaco a few months ago and got chatting to the editor of a new digital page turning magazine. After discussing a few different ideas we suggested we did something there and then – no time like the present we thought! Future Fibres had several new products on the water so a couple of calls and we were onboard an amazing superyacht, in the sunshine, talking through the technology and the trials and tribulations of bespoke marine technology. The result was a three minute piece with Phil (Future Fibres operations director) explaining all the advantages of this new product straight to camera, in one take. It took an hour total to execute and was one of my favourite bits of PR we won at the show. If you would like to take a look yourself and see what we did, the site is www.yachtbuilderinternational.com and you can view the article here.